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Lotte World Tower was designed with a conceptual motif inspired by Korean ceramics and writing brushes. With 123 floors total, the tower is the fifth tallest building in the world, standing at 555 meters. The tower contains galleries, cafés, and a luxury hotel, in addition to a skywalk and an observation deck. It is one of the best spots to appreciate the breathtaking view of Seoul's vibrant city lights.

Lotte World Mall, located next to the tower, features Avenuel, a complex of luxury department stores. The multi-leveled mall draws in many visitors as one of the top shopping attractions in Seoul, with a variety of domestic and foreign brands. The mall also offers a wide-range of entertainment facilities, such as a movie theater, aquarium, concert hall, and more.
300, Olympic-ro, Songpa-gu, Seoul

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